With 229 million monetizable active users per day, Twitter should be one of the social networks to use in your marketing strategy. It’s a veritable goldmine of customer information and a huge opportunity to grow your brand, drive sales and gain followers. When it comes to achieving your marketing goals, it is therefore a powerful tool. So what can you do to get better visibility on Twitter and create a marketing strategy?
Publish content regularly
The more regularly you post content on Twitter, the more the visibility of your tweets increases. To make your audience trust your posts while making them want to see them, organize your ideas in an editorial content calendar. Also post during important events or periods based on a social media and marketing calendar .Web marketing training
To make sure you don’t forget to post at the right time, consider scheduling your tweets. You can also attract a maximum audience by offering tweets from external websites or blogs.
Share the same high-performance content several times
Posting the same content multiple times, as users may sometimes not see your posts even if they are logged in. This way, you ensure that all your subscribers see your publications regardless of their time zones. You also increase your chances of increasing the number of clicks to your website.
Adding a few hashtags to a Tweet is a quick way to increase the likelihood that new followers will find your account. Plus, it only takes a few seconds and you have plenty of hashtags to choose from. For example, you can:
Interact with influencers
Subscribe to influencers’ pages and interact with them regularly to improve your visibility. Compared to a normal profile, it is more difficult to initiate a conversation with them. However, you are sure to get better visibility with influential profiles relevant to your business.
Mention accounts
Consider mentioning Twitter accounts in your tweets when posting content about them. Using this technique, you increase your chances of getting a share from the person or account mentioned. It can also respond to the conversation you initiated.
Thus, a publication containing media, such as a GIF, a photo, or a video easily gains in terms of visibility with your subscribers compared to a text without media, because it will take up more space on their news feed. Also consider inserting or creating a striking infographic . Infographics in particular saw a 67% increase in 2020 and represent some of the most shared content on Twitter.
Participate in trending topics
Also in 2020, Twitter deleted audience statistics, which no longer allows you to have information about your subscribers. To publish in a timely manner, you must:
In the Trending Topics section of Twitter, you will find all the trending topics that generate many tweets. So, when you take part in conversations that concern these topics, you quickly increase the visibility of your page.
Personalize your profile
In order to highlight your sector of activity and your brand image, opt for a small format profile photo that represents your logo. Also choose an easy-to-remember username, with no more than 15 characters so your business can be easily found. As for your banner or cover image, it should ideally have dimensions of 1,500 x 500 pixels.
Conclusion
Fast and simple to use, Twitter is arguably the easiest social network to build from scratch. It’s also the go-to social network for engaging your audience. According to Sprout Social, 50% of social consumers use Twitter daily and 30% want to see brands use it more. By following these tips, you will obtain better visibility on Twitter in order to increase the engagement rate thanks to a higher number of subscribers.
You now know what you have to do. Do you also need training in this area? Take a look at this certified training in web marketing with a social media strategy component.
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