While many businesses have completed their digital transformation or are in the process, those that have not yet taken the plunge and worked on a web marketing strategy risk losing customers or having difficulty finding new prospects.
The obstacles to digital transformation are numerous and sometimes understandable – fear of change, upheaval of the internal organization, etc. – but choosing a digital marketing strategy is essential for a company today.
Access to a large-scale market
It is undeniable that digital has enormous firepower: nothing prevents you from attracting a maximum number of people in a minimum of time. Not only do borders no longer exist and you can sell your products and services in different markets, but above all your business can be available and operating 24/7.
Plus, you can be found by connected consumers around the world and covet new markets that weren’t initially part of your strategy.
A change in customer relations
Today, prospects and customers have all the information they need when choosing a product or service. They seek information on blogs or social networks to find a solution to their problem, which represents a tremendous opportunity for brands. This process involves creating marketing personas and then creating targeted content.
Digital has therefore revolutionized the customer experience on both the business and customer sides and created a more personalized relationship.
A valued brand image
Digital marketing involves a strong presence on social media, which will have a positive impact on your brand image. Your customers will find you easily and will be able to communicate almost directly with you.
For your part, the use of social networks conveys an image of modernity and shows that you have perfect mastery of these tools. On the contrary, if a company is not present on the web or social networks, this seems suspicious and one can then wonder if this company is still in activity.
Finally, you will be able to measure the popularity of your brand via social networks and monitor what is being said about your business.
More agility at the organizational level
Digital is ideal for quickly proposing new offers, sharing information in real time and reacting promptly to customer requests. Digital tools make it possible to precisely analyze the habits of your customers, so mastering these tools offers an undeniable competitive advantage over the competition.
Analyzing consumer behavior will allow you to refine your targeting and set up your buyer journey in order to offer the right product or service at the right time.
Internally, the transition to digital streamlines exchanges between employees and project monitoring, making your teams more responsive to consumer requests.
Differentiation of product offerings
Digital marketing allows you to differentiate yourself from your competitors both in terms of products and services. Each offer can be ultra-targeted and benefit from precise communication, on the web and social media. Nothing stops you, as a business, from having a website and social media accounts dedicated to each product or service you offer for better targeting and ROI.
E-commerce brand visibility
Digital marketing offers the opportunity to compete against larger and more powerful companies in the same market. It has facilitated the emergence of startups that have disrupted working habits and methods. As a startup, VSE or SME, you can compete with a multinational which for its part will be less agile and will be more difficult to modify its commercial offers or its internal organization. With agility and creativity, digital marketing becomes a powerful tool.
As you will have understood, digital marketing can bring a lot to your business, both in terms of visibility and the communication budget. By using the digital tools available, you will demonstrate more creativity but also simplicity, which is essential to deliver a relevant message and develop your business.
The Yumens consulting teams are at your disposal to design with you a web marketing strategy adapted to your objectives and ambitions.
