Many Internet users consult customer reviews before deciding to buy a product on the internet. In fact, these reviews, when they are positive, give greater credibility to a service or product. A customer review inevitably has an impact on your SEO. This is truly the trigger that will push a person to buy. PIC DIGITAL, a web agency specializing in digital transformation, answers you.
Customer reviews give confidence and have a real impact on SEO or natural referencing . They are synonymous with reliability and quality for potential customers. Your digital strategy plan cannot ignore this, this is especially true if you have e-retailer status. The customer review, essential “social” proof, must be associated with your referencing strategy (or SEO strategy) in order to improve your ranking (ranking on Google).
This article will help you better understand the value of customer reviews and the positive impact they can have on your SEO.
The impact of customer reviews in Google ranking
Ranking (or “classification” in French) corresponds to the positioning of a page or website among Google results. This is THE fundamental fact of good SEO . Indeed, the ranking is correlated to the interest that Internet users have for your site or your blog. The relevance of the content of your site is also taken into account. These two parameters will then define the position of your site in the Google search engine (or any other engine or directory). In order to carry out an objective evaluation concerning these two criteria present (or not…) in your website, Google would list eight different criteria . Customer reviews would be ranked in 5th place.
In Google’s eyes, customer reviews are content in their own right that makes your website dynamic, attractive and relevant. Thus, your natural referencing is favored. And as a result, your positioning will be improved in search engine results.
In short, by obtaining more and more consumer reviews from renowned platforms (such as Verified Reviews, Guaranteed Reviews Company, Trustpilot, etc.) or Google MyBusiness or directly on your website, you will improve your review strategy. natural referencing because customer reviews will clearly work in its favor.
The content, quality and relevance of customer reviews must also be taken into consideration. You can, for example, have a review that contains a specific keyword, related to your e-commerce activity, which will strengthen your positioning in search engines.
Strategies to implement to obtain more customer reviews
You must therefore do everything to encourage your customers to publish their opinions about your products. It is interesting to set up real customer listening in order to obtain the most favorable opinions to take a leap forward in the natural referencing of your website. In order to better integrate consumer reviews into your SEO strategy, you can implement a few simple actions to better position yourself on the web.
Use, for example, rich snippets in the architecture of your site or blog (for this, you can install a specific SEO module). This has the advantage of using all the space available among the Google results pages. This will give you more clicks.
Rich snippets are a page description published in Google results pages and mention certain information such as:
Ask your customers to share their experience via social networks, emailing or SMS. Doing “push” to your happy customers is the right way to obtain original (and positive) reviews with high added value.
To conclude: Customer reviews have a significant impact on the SEO of your site. Taking this into account is essential in order to improve your e-reputation and improve the positioning of your site in search engines, in particular our friend Google.
