Twitter is one of the most used social networks to reach decision-makers and professionals, but also people who are in specific fields like technology, art… If you already have a Twitter account and want to know how expand your audience on Twitter in 2023, this article is for you.
If you’re just starting out, don’t worry, just take these few tips into account to get off to a good start.
1. Create an attractive visual identity
If you want to know how to get started on social media this year, know that nothing is more important on social media than attracting attention. Do some in-depth work on your visual identity before creating your Twitter account. So how do you develop your audience on Twitter in a methodical way? Make sure these three parameters are taken into account to stand out and not make a mistake: your audience persona, your storytelling (tell your story) and the tone of your messages.
2. Complete your Twitter profile
Your Twitter profile is searchable in the application and through search engines like Google. So if you want to maximize your chances of being seen by potential new followers, fill out your profile like a pro. Make sure it includes:
3. Take a verification badge
Verified accounts can display the blue checkmark on their profile, telling users that they are a legitimate entity. This process aims to prevent spoofing and imitation accounts from gaining traction on the platform. People will be more likely to follow you if they know you are authentic.
4. Publish visual content
The majority of users focus on images on Twitter. Expanding your audience on Twitter means integrating them into the content calendar.
The advantage: visuals are not taken into account in the 280 character limit imposed by Twitter. This means you can say a lot more in a visual message than in text.
5. Learn how to create a good Tweet
Creating remarkable social media content is both an art and a science.
6. Post at the right time
According to a 2021 Hootsuite study , the best time to tweet is at 8 a.m. on Mondays and Thursdays. So if you’re just starting out, your best bet is to post regularly at these times. After around thirty days, you will have enough data to analyze your traffic and adjust your publication times.
7. Explore and use new features
Keep an eye on Twitter Announcements to stay informed of new features. Have you already heard of Spaces, the live audio chat feature Twitter launched in 2021? If not, it’s time to explore them and be on the lookout for the next new releases. Otherwise, you risk missing out on the latest brand promotion opportunities. Do not be late !
8. Use hashtags
Twitter hashtags allow your messages to be searched, that is, to make them accessible to users who do not yet follow your brand. Adding hashtags to your posts is therefore a quick way to expand your audience on Twitter because you gain access to new users and a wider audience. Just make sure your hashtags are relevant and, if possible, linked to a larger trend.
9. Use emoticons
In a sea of text-only tweets, a well-placed wink can help your message get seen. People are attracted to color, especially the yellow-red combination of many emojis. So it makes sense to include one or two relevant ones to help your tweet stand out in the eyes of your audience. The more views your Tweets have, the more followers you will gain.
10. Create tweet threads
If you have a story to tell that can’t be contained in 280 characters, you need to start a Twitter feed. Twitter labels a thread with the nomenclature “tweet number/total number of tweets in thread”, for example 1/6, 2/6, 3/6. This is a good way to get 1000 followers on Twitter in a short time.
Not only do people love a good story, but multiple Tweets also mean multiple chances to be seen. To create a thread, select the plus icon once you’ve composed your first Tweet and Twitter will automatically add the numbering once you post.
11. Work on engaging those who already know you
Engagement shows the Twitter algorithm that your account is active. And here’s how to increase your visibility on Twitter!
12. Use Twitter Lists
If the idea of managing all that commitment has you spinning in circles, don’t worry! You can use Twitter lists. These are lists of users that you organize into a named group. You can use them to prioritize your time commitment. You can create groups for the following users:
13. Participate in Twitter chats
When you don’t have many followers, you need to maximize your opportunities to reach other audiences. One way to do this is to participate in discussions on Twitter. They take place at a predetermined time and the conversation is tracked sing a chat-specific hashtag. Your mission is to find the hashtag you need to enter the discussion at the right time.
14. Host your own Twitter chat
Once you’ve gathered a few influential followers, try hosting your own Twitter discussion. Give it a catchy name, use a structured Q&A format, and don’t forget to cross-promote your chat on other social media platforms.
A community manager assistant can help you properly schedule your publications , organize your chats and optimize their reach to your current and potential subscribers.
